Privacy Policy

A Quick Overview of the Privacy Policy at Medical Me

Who are we?

Medical Me is a medical supplies company that has been in the Egyptian market for over 6 years now. It boasts its own stores in Cairo, offering the most affordable prices. We serve a vast number of medical centres, pharmacies, hospitals, and end-user clients across the country. Our goal is to become Egypt’s leading distribution company in the manufacturing and exporting of high-quality medical supplies worldwide.

Why do we use your data?

We use your data to manage your registration as a user, handle your purchases of products or services, respond to your enquiries, and send you personalised communications if you wish. We have a legal basis to process your data for various reasons. The primary reason is to fulfil the contract you agree with us upon registration and when making a purchase or enjoying any of our services or features. We also use your data for other reasons, such as responding to your enquiries or sending newsletters you have requested from us.

Who do we share your data with?

At Medical Me, our clients’ privacy is of utmost importance. We only share your personal information in specific scenarios and with selected entities to facilitate our operations and provide you with optimum service.

Payment processors: If you choose to pay using Visa, your payment details are processed through Accept Paymob. While we ensure our payment partners adhere to the highest data security standards, it’s important to review their privacy policies to understand how they manage and protect your data.

Shipping partners: To ensure your products are delivered accurately and on time, we share necessary details like your address and phone number with our trusted shipping partners (Rotex or Al Buraq). These details are solely used to facilitate the delivery process.

Legal obligations: We may disclose your information if required by law or if we believe in good faith that such action is crucial. This might be to comply with legal obligations, protect and defend our rights or property, act in urgent circumstances to protect the personal safety of our clients, or protect against legal liability.

Business transfers: If we undergo a business transition, like a merger, acquisition, or asset sale, your personal information may be among the transferred assets. However, you will be informed beforehand in such cases.

Aggregate data: We may share aggregated, non-personal information publicly for purposes like insights, research, or marketing. This data doesn’t identify individual users but provides general insights about the use of our services.

Consent-based sharing: Outside the previously mentioned situations, if there’s a need to share your personal data with other parties, we will first seek your consent. We provide you with comprehensive details about the sharing, giving you the ultimate choice to accept or refuse.

We ensure that the aforementioned parties respect and secure your details. We recommend periodically reviewing our privacy policy for any updates and contacting us if you have concerns about the processing of your data!

You have the right to access, correct, or delete your personal data. In some cases, you also have other rights, such as objecting to our use of your data or transferring your data, as detailed below.

We encourage you to read our full privacy policy and cookie files below to deeply understand how we use your personal data and your rights in your data.

Before you begin, this privacy policy and cookies will provide all relevant information applicable to our use of personal data for users and clients, regardless of the channel used to interact with us.

We are transparent about what we do with your personal data to help you understand the implications of how we use your data and the rights you have concerning your data.

We always provide you with all the information contained in this privacy policy and cookies, which you can check whenever you find appropriate. Additionally, you will also find more information about how we use your data during your interactions with us.

These are some terms we regularly use in our privacy policy and cookies.
When we talk about our platform, we generally refer to any channels or means you might have used to interact with us, most importantly: our website (www.medicalme.co)

Who controls your data?

The data controllers are: Health for Medical Supplies Company, the parent company of Medical Me.
Its address is (4 Sheban Street – Shubra Misr – Cairo)
The email address of the data protection officer (sales@medicalme.co)

In other words, we, Medical Me and Health for Medical Supplies Company, are responsible for processing and protecting your personal data.

Why do we process your personal data?

Depending on the purpose for which we process your data from time to time, as explained above, we need to process one or several data types, which generally include, depending on each case, the following:
 
    1. Your identity data (such as name, surname, language, the country from which you interact with us, contact details, etc.)
    2. Economic and transaction information (such as payment or card data, information about your purchases, orders, or returns, etc.)
    3. Connection and geolocation data or browsing data (if you interact with us from your mobile phone, for example)
    4. Commercial information (if you have subscribed to our newsletter, for example)
    5. Information about your preferences and tastes.

Remember that when we ask you to fill in your personal data to grant you access to any function or service on the platform, we will mark some fields as mandatory; this is because this is the information we need to provide the service or give you access to the requested function.

Please note that if you decide not to provide this data, you may not be able to complete your user registration or may not be able to enjoy these services or functions in certain cases. In some instances, a third party may have provided us with information about you by using a feature or service on the platform, for example, by sending a gift to you or shipping an order to your address. In these cases, we process your data only when it is relevant to this feature or service, as mentioned in this privacy policy and cookies.

If you decide to become a registered user of our platform, we need to process your data to identify you as a user of the platform and grant you access to its functions, products, and various services available to you as a registered user.

You can cancel your registered user account by contacting us through customer support at (01060009047). To develop and perform the contract of purchase or services that you have entered into with us on the platform, this includes primarily processing your data to contact you for updates or informative notices related to the contracted functions, products, or services, including quality surveys, and to be able to determine the degree of customer satisfaction with the provided service. To manage the payment of the products that you purchase, regardless of the payment procedure used.

For example: If you choose to activate the function to save your card data for future purchases (where this feature is available) when purchasing any of our products through the website, we need to process the referred data to activate and develop that function.

Your consent to activate this function allows the payment data to be completed automatically in subsequent purchases, so you do not need to enter them in each new transaction, and this data is considered valid and effective for subsequent purchases.

You can change or cancel your cards at any time through the payment information section, either from your registered user account on our website or by activating the necessary mechanisms to prevent and detect unauthorised uses of the platform. For example, during the purchase and potential return process, a fraudulent act may be committed against you or us.

If we consider that the transaction may be fraudulent or we detect unusual behaviour indicating an attempt to fraudulently use our features, products, or services, this processing may lead to consequences such as blocking the transaction or deleting your user account. To manage potential exchanges or returns after you have made your purchase and to manage requests for availability information for articles, depending on the availability of these options from time to time.

For billing purposes and to make available the tickets and purchase invoices that you have made through the platform. To fulfil requests or applications that you present through the customer service channels, we only process the personal data that is strictly necessary to manage or resolve your request.

If you contact us by telephone, the call may be recorded for quality purposes and so we can respond to your request. For marketing purposes, we will primarily process your data to personalise the services we offer you, and to enable us to make recommendations based on your interactions with us on the platform and analyse your user profile (for example, based on your purchase and browsing history).

If you have subscribed to our newsletter, we will process your personal data to manage your subscription, including sending personalised information about our products or services through various means (such as email or SMS).

We may also send you this information through instant notifications if they are activated on your mobile device. Accordingly, please consider that this data processing includes analysing your user or customer profile to determine your preferences and therefore the products and services most suited to your style when sending information to you.

Example: Based on your purchases and browsing history, we will provide you with suggestions about products that we believe may interest you, and if you are a registered user, we will provide you with the “recover shopping basket” function.

Remember that you can unsubscribe from the newsletter at any time and at no cost through the “Newsletter” section on the platform, in addition to the instructions that we provide to you. In every notice, we show you online advertisements that you may see when visiting websites and applications.

For example: the advertisements you see on social media platforms may be random, but on other occasions, they may be advertisements related to your preferences or purchase and browsing history.

If you use social media, we may provide certain information to the companies we collaborate with so we can display advertisements to you, and generally, we offer you and other users advertisements that take into account your profile on the aforementioned social media.

If you want information about the use of your data and how advertisements work on social media, please review the privacy policies of the social media sites where you have profiles.

We also use your data to conduct measurement and segment analysis of the advertisements we display to users on some of the platforms of our collaborators. To do this, we collaborate with these third parties to whom we provide the necessary technology (for example: cookies, pixel tags, SDKs) to use these services. Keep in mind that although we do not provide personal identification data to these collaborators, we provide them with a form of identifier each time (for example: the advertising ID associated with the device, the ID associated with the cookie, etc.).

If you want more information in this regard, please review our cookie policy. Likewise, you can reset the advertising ID or disable personalised advertisements on your device.

    • If our application is installed on an iOS device, you can set your preferences in (Settings/Privacy/Advertising).
    • If your device operates on Android, access (Settings/Google/Advertisements).

Data Enrichment

When we collect your personal data from a variety of sources, we may consolidate it under certain circumstances to improve our understanding of your needs and preferences related to products and services. This includes for purposes of analysis, creating user profiles, marketing studies, quality surveys, and enhancing our interaction with customers. This refers to how we might gather your information if you have a registered account and use the same email associated with your account to make a guest purchase, or to automatically collected information (such as IP or MAC addresses or metadata) that may be linked to the information you have directly provided us through your activity on the platform or in any of our stores (such as information related to your purchases, both in physical stores and online).

For implementing promotional actions (for example: organising contests or sending a list of stored items to the email you specify) that you publish on the platform or through our channels on social networks photos, or images shared publicly, provided we have given you explicit consent for this purpose.

To analyse usability and quality to improve our services, if you access our platform, we will inform you that we will deal with your browsing data for analytical and statistical purposes, i.e., to understand how users interact with the platform and with the actions we implement on websites and other applications; so we can improve our services, in addition to conducting quality surveys and actions to know the degree of satisfaction of our customers and users, and to discover areas in which we may improve.

How are we legally permitted to process your data?

This is listed within the framework of entrusting contracts related to your personal data, as follows:

    • We process your data as it is necessary according to the terms governing the use of the platform; in other words, for you to be able to register as a user on the platform, we need to process your personal data because otherwise, we would not be able to manage your registration.
    • When developing, performing, and executing the purchase or service contract, we process your data because it is necessary to carry out the purchase or service contract with you. Certain data processing related to the purchase is activated only because you request or authorise it, as is the case in storing payment data (card) for future purchases or to provide you with the upcoming functions (when these functions are available). In these cases, our processing of your data is supported by your own consent. We consider that we have a legitimate interest in conducting the necessary verifications to detect and prevent potential fraud or fraudulent uses of the platform, for example, when making a purchase or return.
    • We understand that processing this data is positive for all parties concerned: for you, because it allows us to take measures to protect you from fraud attempts committed by third parties; for us, because it enables us to avoid unauthorised uses of the platform; for all our customers and community as it also protects their interests by ensuring that fraudulent activities are not encouraged and are detected when they occur.

Customer service

We consider that we have a legitimate interest in responding to requests or inquiries that you raise through the different communication channels available.

We understand that processing this data is also beneficial for you to the extent that it enables us to assist you appropriately and answer the queries raised when you contact us. Specifically, to manage incidents related to your order or the product or service that you have obtained through the platform, the processing of your data is necessary to carry out the purchase contract. When your inquiry relates to exercising your rights that we inform you about below, or claims related to our products or services, we are legally allowed to process your data to comply with its legal obligations.

Marketing

We are legally allowed to process your data for marketing purposes due to the consent that you grant us, (for example: when you agree to receive personalised information through multiple channels, or when you accept to receive push notifications on your mobile device, or configure your mobile device settings to allow personalised ads, or to post your images on the platform or on social network channels).

To offer personalised services to you or to show you personalised information either on the platform or those of third parties, as well as to participate in data enrichment, we have a legitimate interest in profiling with the information we have about you (such as browsing or preferences or purchase history) and the personal data you have provided such as age group or language, as we recognise that processing this data is also beneficial for you as it allows you to improve your user experience and access information according to your preferences.

To analyse usability and quality, we also have a legitimate interest in analysing your usability of the platform and the degree of satisfaction with it, as we recognise its importance in improving user experience and providing a high-quality service.

How Long Do We Keep Your Data?

The duration for which we retain your data depends on the purposes for which we process it. We keep the data for the period necessary to manage your registration as a user of the website in your specific way. We process your data for the time you remain a registered user (meaning, until you decide to unsubscribe).

Development, Performance, and Execution of the Purchase or Services Contract
We process your data for the time necessary to manage the purchase of the products or services you buy, including potential returns or complaints or claims related to the purchase of the product or the service in question. Sometimes, we only process data until the time you decide, as in the case of payment data (card) that you have asked us to store for future purchases.

Customer Support

We process your data for the time necessary to fulfil your request or until you cancel your subscription or unsubscribe from the newsletter. Similarly, we will show you personalised advertisements until you change the settings of your mobile phone or browser so that the permission to do so is invalidated.

Analysis of Usability and Quality

Your data is processed from time to time for the duration that we continue to carry out a particular action or quality survey or until your browsing data is anonymised.

What Are Your Rights When You Provide Us with Your Data?

We are committed to maintaining the confidentiality of your personal data and ensuring that you can exercise your rights. Bearing this in mind, you may exercise your rights for free by sending an email to us at (sales@medicalme.co) simply informing us of the reason for your request and the right you wish to exercise.

To verify your identity, we may ask you to provide a copy of a document proving your identity. Regardless of the purpose or legal basis on which we process your data, you have the following rights: to request access to your personal data that we hold. However, as a registered user of the platform, you can refer to this information in the relevant section of your online account.

To request the correction of personal data that we hold, and also keep in mind that as a registered user on the platform, you can access the relevant personal data section in your account on the website to change or update your personal data.

In any case, please note that by actively providing us with your personal data through any procedure, you guarantee that it is accurate and correct and undertake to notify us of any change or modification of your data. You are responsible for any loss or damage to the platform or the person responsible for it or any third party through the reporting of incorrect, inaccurate, or incomplete information in registration forms.

Please remember that, as a general rule, you should only provide us with your own personal data, not that of third parties, except as allowed in this privacy policy and cookies. To request us to erase your personal data to the extent that it is no longer necessary for the purpose for which we need it to continue processing it; as we have explained above, or when we are legally no longer permitted to process it. To request the cancellation of processing of your personal data or its restriction, which means that in certain cases, you can request us to temporarily suspend the processing of the data or keep it for longer than necessary.

If you have granted us consent to process your data for any purpose, you also have the right to withdraw this consent at any time. If you do not wish us to send information to third parties to display advertisements to you, you can change your preferences on your mobile device by resetting your advertising ID or disabling personalised ads on your device. If our application is installed on an iOS device, you can set your preferences in (Settings / Privacy / Advertising), and if your device operates on Android, access (Settings / Google / Ads). If you are visiting the website, you can change your cookie settings in your browser.

When we are legally allowed to process your data for contract purposes, you also have the right to request the portability of your personal data. This means that you will have the right to receive the personal data that you have provided us in a structured, commonly used and machine-readable format, so that you can transfer it directly to another entity without hindrance from us. Furthermore, when the processing of your data is based on our legitimate interest, you also have the right to object to the processing of your data.

Finally, we inform you that you have the right to file a complaint with the regulatory authority responsible for data protection.

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